New Year Promotional Campaign

Ethan Thomas Collection is an Australian professional haircare brand offering salon-quality styling tools designed for everyday use. This project focused on the development of a New Year promotional campaign aimed at driving sales while maintaining the brand’s premium and professional positioning.

The campaign leveraged a limited-time promotional offer to encourage purchase, supported by a cohesive visual and messaging system applied across paid media, email marketing, and website touchpoints.

Role

Deliverables

• Paid social media ads

• EDM design for e-commerce promotion

• Website hero banner and promotional

Graphic Designer