Ethan Thomas Collection

As the lead designer, I partnered with the marketing team to develop a cohesive visual system across branding, retail, and digital campaigns. From refreshing the brand identity to creating paid advertising and social media content, every deliverable was designed to strengthen the brand's premium positioning and create a consistent customer experience across all touchpoints.

ROLE
Brand & Graphic Designer
YEAR

2024-2025

SCOPE

  • Brand Refresh & Art Direction

  • Campaign Design (Paid Ads, Social & OOH)

  • Packaging System & Dielines

  • Retail Assets (POS, Print & Merchandise)

CHALLENGE

Create a premium seasonal sale campaign that drives conversions without compromising the brand identity.

EXECUTION

  • Art direction

  • Meta ad creatives

  • Multi-format campaign assets

CONCEPT

Lead with premium product visuals and position the promotion as a supporting message.

Paid

Advertising

RESULT

  • Increased seasonal sales

  • Improved brand visibility

  • Strengthened brand recognition

CHALLENGE

Create engaging content that educates customers and strengthens the brand presence.

EXECUTION

  • Art direction

  • Educational content

  • Product storytelling

  • Social media creatives

CONCEPT

Combine product education, customer results, and lifestyle imagery to build trust and engagement.

Social Media Content

RESULT

  • Strengthened product awareness.

  • Improved content consistency.

  • Reinforced the brand's premium identity.

CHALLENGE

Unify inconsistent branding across the product range and align the look and feel with the brand's actual values.

EXECUTION

  • Brand identity & brand guidelines

  • Packaging system & production dielines

  • POS, print collateral & merchandise

  • OOH advertising & brand applications

CONCEPT

Refine the visual identity so every touchpoint feels considered, cohesive, and true to the brand.

Brand

Refresh

RESULT

  • Consistent brand identity across all product ranges.

  • Stronger shelf and digital presence.

  • Improved brand perception and recognition.

3D Dimention

Packaging Dieline

PACKAGING SYSTEM

POINT OF SALE

PRINT MERCHANDISE & OOH

BRAND GUIDELINES

farjanabegum798@gmail.com

Farjana Begum