BRAND REFRESH

CLIENT/INDUSTRY

Ethan Thomas Collection (Beauty)

GOAL

• Align with premium positioning

• Elevate packaging

• Ensure consistency across range

• Strengthen brand credibility

CHALLENGE

The visual identity and packaging didn’t match the premium positioning and felt inconsistent with the price and market.

RESULTS

• Consistent premium look
• Better shelf standout
• Positive client feedback

CONCEPT

A refined visual identity and packaging
with elevated typography, a premium
color palette, and a more considered,
high-end look.

DELIVERABLES

Brand Identity
Packaging Design
Brand Guidelines
Print & Digital Applications
Application Mockups

ROLE

Brand Designer