Ethan Thomas Collection: Brand Identity & Visual System

Ethan Thomas Collection is an Australian professional haircare brand founded by an industry expert with over 14 years of salon experience. The project focused on repositioning the brand from an inconsistent and entry-level visual presence into a refined, premium haircare system aligned with professional salon standards.

The objective was to establish a cohesive brand identity that communicated trust, restraint, and credibility while supporting future marketing, packaging, and digital applications.