PITCH-DECK DESIGN

CLIENT/INDUSTRY

Positive Balance Corporation Pty Ltd Lightning Minds (Food & Beverage)

GOAL

Launch Draught with impact
Drive venue traffic
Build social buzz
Attract new venues

CHALLENGE

Lightning Minds launched Draught, its first on-tap beer in WA, needing a new visual system that still felt unmistakably Lightning Minds. Non-alcoholic beer also often reads as flat or "diet," so the launch had to feel like a genuine, exciting pour, not a compromise.

RESULTS

40% increase in social engagement
Featured in WA Today / Good Food
Secured 5 new venue partners

CONCEPT

A bold 1970s Australian pub culture direction, vintage typography, tap badge styling, and warm tones, so the beer felt like a classic pub pour, not a health product.