BRAND IDENTITY

CLIENT/INDUSTRY

Positive Balance Corporation Pty Ltd Lightning Minds (Food & Beverage)

GOAL

• Creative concept & art direction

• 70s-inspired typography system

• Multi-format campaign assets

CHALLENGE

Blend nostalgic Australian pub culture with contemporary branding by introducing a custom retro-inspired design system tailored for the On Tap campaign.

RESULTS

• Increased audience engagement

• Secured Perth is OK & WAtoday media coverage

• Strengthened brand recognition

OVERVIEW

Develop a bold 1970s-inspired visual concept using vintage typography while maintaining consistency with the existing Lightning Minds brand.

DELIVERABLES

Brand Design
Motion Graphics
OOH Advertising
Paid Media
Social Campaigns
Web Design

ROLE

Art Direction
Design