BRAND IDENTITY SYSTEM

CLIENT/INDUSTRY

Littoral Pearl Jewellery

GOAL

Build a cohesive visual system that communicates the natural beauty of pearls while creating a memorable premium presence.

CHALLENGE

Create a distinctive identity for a pearl jewellery brand that feels refined, coastal, and contemporary.

RESULTS

• Distinctive logo & symbol

• Cohesive visual identity system

• Custom brand pattern

• Premium packaging direction

• Consistent brand storytelling across touchpoints

CONCEPT

Inspired by the ocean, navigation, and the organic character of pearls, combining a compass-inspired symbol with a soft coastal blue palette and tactile patterns.

DELIVERABLES

Logo & Brand Mark
Brand Colour Palette
Custom Pattern System
Packaging Design
Brand Applications
Visual Direction

ROLE

Brand Designer